Teddi Davis

Teddi Davis:  Ambassador Energy Efficiency & Conservation & Education Forums.






Teddi Davis now advises utilities and energy companies on marketing, and product development strategies.  Her goal is to help companies connect with their customers more meaningfully and develop a robust dialog on wise energy use.

Most recently with Xcel Energy, Colorado’s largest investor owned utility serving customers in eight states, Teddi Davis served as Director of Customer Choice and Renewables Marketing.  She contributed to the company’s environmental leadership aspirations through the development and management of customer choice options for residential, commercial and industrial customers, such as payment and billing programs, optional rate programs, self service strategies, information programs that helped customers better understand their energy usage, and choice renewables programs such as Windsource and Solar*Rewards.  Before leaving the company in April, she also helped develop marketing strategies for the company’s SmartGridCity program in Boulder, Colorado.

Davis has over 20 years of increasingly responsible hands-on business leadership experience in the areas of marketing, product management, business development, channel optimization and sales.  Under her direction, customer choice offerings at Xcel Energy helped demonstrate innovation and leadership around renewables and the environment.  During her tenure, she was proud to help grow Xcel Energy’s Windsource program to be the #1 green pricing program in the nation, and was responsible for the company’s Solar*Rewards program, which quickly grew to be the fifth largest REC rebate program nationally in just three years.  She was also responsible for the company’s demand response programs including Saver’s Switch.  Before her role managing choice offerings at Xcel Energy Davis was responsible for Product Development for all conservation and energy efficiency programs, and managed residential DSM programs as Director of Consumer Product Marketing for the company as well.

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